COVID-19 has further changed the shopping experience to a whole new level. E-commerce website utilization has further increased and has turned M-Commerce. As several online types of research suggest that mobile phone rules almost 60% in shopping experience. So, if you are planning to transform your e-commerce website into M-commerce, this is the best time to do it.
If you are using a platform that has the ready-made conversion from website to mobile like Magneto, even then you need the support of one of the reliable web development companies to convert this online open-source e-commerce platform into the customized for business app. You should keep in mind that WooCommerce being a word-press plug-in is easy to handle in comparison to any other. Having a technical expert on-board can help you handle the platform with ease.
To the question of how to transform your e-commerce website to m-commerce one, it is necessary to know that consistency of look and layout takes one a long way. The existing customers are accustomed to navigating in a specific way on the website. Potential ones might have downloaded your app expecting the same level of experience. So, you should keep the same brand look across all platforms as anything different might alienate customers.
The basic difference in mobile app vs web app is the structure of the software component. As the platform, web server, database, and front end is used in the same system, so the exchange of data has no security risk. But when it comes to mobile app, separate APIs (Application Programming Interface) needs to be developed that is a close call for an expert. The API developers have to create many reference designs although the basics are available from the website of the publisher.
In M-Commerce API integration, one needs to have the dynamic information pulled out from the servers in a secure manner, every moment. It should be relevant and concise, so it has a smooth shopping experience. The phone data and server of client work separately, so fast transfer is crucial to success. The static information might not have issues, but managing the dynamic information like stock availability and current prices are tricky.
Here the quality analysis happens that is closely monitored by an ISO certified team. They check it on globally recognized parameters to ensure quality compliance. This testing in mobile commerce is detailed, as even a small issue can compromise the experience in big time. There is automatic testing software use for the purpose, but the manual management is the challenging part to cope.
As the public testing gets successful the M-Commerce app is ready to be uploaded on the app store for distribution. The two famous app stores that are either/ or in a mobile phone are Apple App Store for iPhone users and Google Play Store for Android users. Although you can have it deployed on 3rd party app stores, these two are the mass used options.
For on-the-go shopping, clients need to authorize once. So, considering the pressure if they forgot something because of stay at home or need a product that they cannot go and buy physically; m-commerce helps. It is easily accessible that does not require continuous authentication every time. The product ranges are on the fingertips, so even if they are not purchasing, they can add to wish-list or cart. The hassle of forgetting a password or not remembering the website URL among several other issues is solved. The social media authentication further eases the process. Just synchronize and enjoy.
By tuning-in with client-server API, the push notification for Apple and Google is available by the name of APN (Apple Push Notification), and GCM (Google Cloud Messaging) shopping process gets smooth. By feeding your account details in a secure protocol, shopping gets a touch away experience.
In M-Commerce, the tracking is made easy because of the SMS functionality synchronization with the platform. So even if a customer misses out a notification online, it cannot miss out on the message off-line. As in mobile phones, all apps are synchronized so for customer support one can chat online, by email or a phone call.
There are many benefits of this transformation, so talk to one of the competitive web development companies around, that can guide you the path. It does not have to be a web app vs mobile app, but both together working to provide an experience that helps them return with ease.
Nowadays you do not need to own inventory to run an E-Commerce website, so turn mobile and have your business magnify in growth.
It is an investment worth-it, try, to find-out.