If we put it this way that the new decade is all about doing wondrous things with AI Solutions and User Experiences, it is truly true. Today’s business marketing challenges are not limited to realizing the needs and wants of customers, it is in winning a significant market share with futuristic approaches among which UX trends stand on top. The business market is overflowing with competition and brands have to discover and get into newer stuff to stay ahead in the race.
In all of these competitive scenarios, companies are making use of technological innovations most prominently Artificial Intelligence. AI was an incredible story started in the 2010s and 10 years ahead its now a magical potion for businesses. For the delivery of enterprise services through immersive designs, Artificial Intelligence plays a significant role in directing a twist in how processes can be automated and made user friendly. In one of a survey, it has been identified that 61% of the business professionals have claimed that AI and Machine Learning has been the most vital data initiatives. Experts even believe that by the end of 2020, 85% of communication and interactions will be through artificial intelligence technology.
As AI has also stepped into the design world, a lot of companies are transforming the user experience. Many Software companies in the US are now offering AI solutions to enhance the user experience either on the web or mobile. Almost every user wants a quick, precise and great response from apps or websites and no one wants to be left waiting for a human response but they do want appealing responses as soon as possible (within seconds we should say!). That’s where an immersive website can come handy by keeping the visitors locked to the site while they wait for assistance.
We do have some great real-life examples of how AI is amazingly assisting in interaction and responses like numerous people are using Google Maps to track locations. We also have a lot of entertainment options such as Spotify and Netflix who are making use of AI to give an exciting user experience and even we have Alexa to carry our everyday work with us smartly.
As a lot of companies are inventing products that the audience highly desire, we will be seeing a scale-up in sales of those companies who are providing a premium user experience which means through big data. It’s extremely vital for the upcoming years that companies provide an indulgent user experience through Virtual Reality (VR) and Augmented Reality (AR).
Some of the ways AI has increased user experience are listed below:
Integrating an AI-powered Chatbot can help online businesses to generate $8 million worth out of business costs by the year 2022. The fabric of the conventional web design is now changing and is now giving a strong impact on how the users interact with the website. Even Artificial Intelligence-based applications are making us reconsider the values of communication, developing human-like response mechanisms, and even substituting the demand for pre-programmed pathways of conversation.
AI-powered chatbots can efficiently understand the company’s historical chat and call logs and can even create its knowledge base. This chatbot can even request from the customer for more clarity on queries, recommend different conversational styles, and even run the messaging channel on the website, mobile application independently.
The automotive industry is also taking a lead in adapting to ever-changing technological innovation and consumer interests. This is why autonomous driving is seeking a huge demand and attention as it would be a next-level step to drive business growth in the longer run.
Many of the mobility service providers like Lyft, Uber, and Cruise are now spending a hefty amount into driver-less traveling research and development. The results are extremely if an advanced scale. Companies are manufacturing cars integrating AI to offer a comfortable and safe user experience in terms of driving and transportation.
Personalization which is also called segmentation is a vital component in e-Commerce marketing to engage with the audience. Using AI, brands can send personalized emails to subscribers and visitors based on their purchase and search habits and history. In this way, people can be interested in finishing the purchase on-site and marketers can make a connection with their visitors in a better way.
User experience is automatically enhanced when the business owners understand what their target audiences’ needs and wants are. With AI, we can have an elaborate consumer insight to understand how people engage with a brand, which pages they most like and land on as well as how much time they spend over there and on which topic.
With AI you can better understand your consumers about what they like and think, and this way you’ll be able to market to them better promising a great user experience.